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OOH/Guerrilla
Channels
Project
Brand
Contribution
Advertising Campaign
Canon
Ideation, Art Direction, Design
The Bigger Picture
A global brand at the forefront of promoting sustainability, Canon's campaigns aim to make as much of a statement as their products help create. By removing the canvas from billboards, obstructed vistas are reopened, giving them context within their larger landscapes and framing them in a way that only use of Canon products can achieve therefore being both disruptive and promoting preservation.
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